
Finca Las Moras is located in Guajiquiro, La Paz, Honduras, and is managed by Heber Hernán Ávila, a 39-year-old, third-generation coffee producer. The farm, named after the delicious blackberries (“moras”) grown in the area, spans approximately 4.2 hectares at elevations of 1,600–1,800 m.a.s.l. Here, Heber cultivates traditional varieties such as IHCAFE 90 and Catimor, as well as the prized Bourbon Sidra and Pacamara varieties.
For the Pacamara Washed lot, cherries are hand-picked, de-pulped on the same day and left to ferment in concrete tanks for 10 to 12 hours. The wet parchment is then washed and laid in thin layers to dry on raised beds, with constant movement every 30 to 40 minutes to ensure uniform drying – Usually taking up to 14 days, depending on the weather.
For the Natural lot, cherries are harvested at their ripest and dry-fermented for 48 hours. They are then laid to sun-dry on raised beds (sarán) for 15–18 days with constant movement.
For the Parainema Natural lot, cherries are hand-picked and placed in bags to initiate a spontaneous anaerobic environment for up to 12 hours. Then, cherries are spread in thin layers on raised beds (sarán) to dry, and moved every 20 to 30 minutes to ensure an even drying; after day four, layers are thickened and movement is spaced to hourly. Each night, the coffee is covered to protect from moisture. Total drying takes 15 to 22 days, depending on the weather.
For the Honey lot, cherries are de-pulped and immediately laid to sun-dry for 9-12 days, with constant movement to ensure an even drying.
Heber Ávila began his coffee journey two decades ago, following in the footsteps of his father and grandfather. While part of Finca Las Moras is family inheritance, Heber expanded the family farm by acquiring nearby land.
With a sustainable approach to coffee growing, Heber supervises every step of the way… ensuring nothing goes to waste and reducing the farm’s water consumption.
We have been working with Finca Las Moras and Heber since 2025, and his expertise has us excited for what is to come.



