Rare Pacamara from Finca Villa Esperanza

Finca Villa Esperanza, Huila


Finca Villa Esperanza is located in Palermo, Huila, Colombia and run by Jesus Morales Samora. The farm sits at an elevation of approximately 1,750 meters and spreads an estimated 3.5 hectares of coffee. Jesus is a motivated producer, who constantly seeks to improve through education and training. We couldn’t be any more excited about his future harvests. 

The Coffee Quest met Jesus in 2018, just around the time he bought the farm with his wife using all of their savings. He was fortunate to encounter the Pacamara variety on the farm, a variety from Central America that is extremely rare in Colombia. That’s how his journey with Pacamara started.

Currently, Jesus manages the farm with his wife. Finca Villa Esperanza is now collaborating with several local partners, which enables him to not only expand his network but also to learn new techniques and innovations. In addition, this year, he officially became a member of Associación La Victoria, a  local coffee group with which we shared a more than 5-year close collaboration.

Jesus currently has in production a large part of Caturra, Castillo, Colombia and a corner of Pacamara. When he frist started, Jesus had a bigger plan in mind to expand his Pacamara production and we are seeing now the results. The first planning phase is currently completed with another 3,000 trees planted.

In our first year working together, Jesus was able to produce exceptional quality coffees while still fermenting in an old recycled fridge. He also dried his coffee on a large patio then. Through the support of Associación La Victoria, as well as The Coffee Quest, old fridges and drying patios for Jesus are out of the picture. He has been able to completely renovate his wet-mill and now has beautiful fermentation tanks, as well as a greenhouse to slow dry the coffees. 


As a highly motivated farmer, Jesus currently dedicated most of his living income from coffee to solve financial obligations and education. Hence, we love to support such farmers’ need to constantly innovate through education and training.




As a member of our local partner La Victoria, Finca Villa Esperanza supports all efforts in improving environmentally friendly farming as well as preserving the national park area in Huila. The presence of La Victoria and its members in the “buffer zone” around the park has a direct influence on the protection of the local environment.

Together with local partner La Victoria and others, The Coffee Quest Colombia is working on environmental improvements in the zone just next to the Parque Nacional del Nevado De Huila where you can find many Santa Maria farmers. The park management has set up a geographical buffer zone around the park where all activities like coffee farming and cattle aim towards making activities more environmentally friendly, by setting up different projects with Parques Nacionales Naturales de Colombia and local environmental foundation FUSAMDES.

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