
Finca Nueva Esperanza is located in Palanda, Zamora-Chinchipe, Ecuador, and is managed by Juan Pablo Malacatos, a 23-years-old, second-generation coffee grower. The farm consists of 2 hectares of land, sits at an elevation of 1,700 m.a.s.l, and has around 7,000 coffee trees in production of the Typica Mejorado variety.
This Typica Mejorado lot begins when the cherries arrive to the wet mill. They are then floated to remove over/under-ripes and washed with clean water. After rinsing, the coffee is de-pulped and left to ferment in tanks for 70 hours. The coffee is then dried in a greenhouse structure for between 12-15 days, depending on the weather
Juan Pablo is one of the youngest producers we work with, at 23 years of age! He grew up on this farm and has lived there his entire life. The farm is actually his parents’, but they gave him 2 Ha to work with and right off the bat, he decided to focus on specialty, starting with an exceptional variety! He planted these trees 4-5 years ago and this was his second real harvest.
Since his farm is only 2 Ha in size, Juan Pablo doesn’t need to hire any full-time employees. However, during the harvest, they do what is called a “minga” in Spanish, which means families from different farms rotate working on each other’s farms. The work is mostly related to picking, but could involve other harvest tasks.
In addition to coffee, Juan Pablo also grows plantains, bananas, citrus and other fruits. We met Juan Pablo through a neighboring farmer that we have worked with for multiple years now. However, 2023 marks the second year working with Juan Pablo and we are extremely excited about future harvests!



