
Goraa is the name of a tree or bush that produces wild berries, a bush quite common in the area and forests of the region. These coffee lots are brought to you by Sookoo Coffee, run by Ture Waji, also known as “The King of Guji” from their Suke Washing and Drying Station in Shakkiso. This area is often mistakenly known as Sidamo Guji but should be known only as Guji Zone or East-Guji on its own.
Ture has strong connections to the land, its community, and farmers, as he grew up in the region. After studying, he started as an export and farm manager at his cousin’s farm and company Mormora, and later at Guji Highlands Coffee. Thanks to the trade and coffee liberalization in Ethiopia, he was able to start Sookoo Coffee (formerly known as Dambi Uddo), building his first drying station and exporting his first coffee under his own brand in 2018.
Between harvests, Ture and his team educate farmers on good agricultural practices, to help improve the quality of their cherry. The washing stations employ a ‘woman-first’ policy and the company has built a school for the children. Roads have also been built to improve the infrastructure; if you have been to Ethiopia before, you know how much this is needed!
This is our third year working with Ture, but needless to say, we are thrilled for upcoming harvests!



