Finca Los Guayabos, from Gaitania, Tolima
19 August, 2026
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Finca Pampa Bonita, in Loja, Ecuador
Finca Pampa Bonita is located in Quilanga, Loja, Ecuador, and is managed by Marcelo Villalta, a 38-year-old third-generation coffee producer. The farm sits at an elevation of 1,750 m.a.s.l., and spans 5 hectares, with 1.5 Ha of coffee of the Typica, Catimor, and San Salvador varieties. In addition, he has planted some Typica Mejorado which should enter production in the coming years.
After harvesting, the cherries undergo a 5-day fermentation, followed by a 36-hour fermentation after de-pulping. The parchment is then dried for 15 to 25 days, depending on the climate, in a marquesina (greenhouse) under semi-shade.
A Legacy of Resilience and Renewed Passion
Marcelo grew up surrounded by coffee, learning the craft from his grandfather and father. He inherited the family farm in 2008, but in 2012 their coffee trees were devastated by a rust outbreak, taking a toll on Marcelo’s motivation.
However, in 2015, Marcelo reignited his passion for coffee, focusing on quality and seeking out specialty markets. His perseverance paid off, and in 2023 he began working with Capamaco, which helped him in improving the coffees quality and consistency. In addition to coffee, Finca Pampa Bonita grows fruit trees, avocados, and bananas.
2024 marks the beginning of our relationship with Marcelo and Finca Pampa Bonita, and we are excited to share his exceptional coffee with you!
Coffee With Added Value
At The Coffee Quest, transparency is key—If you have any questions regarding our coffees, do not hesitate to reach out! We also encourage you to review our Impact Report for an in-depth look at our sustainable sourcing practices and projects.
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