Meet Jorge Elías Rojas, from Finca El Jardín.

Jorge Elías Rojas is a fourth-generation coffee grower on his way to making history in the coffee industry. His farm, Finca El Jardin, is located in Planadas, Tolima, Colombia, and is a haven to a diverse range of coffee varieties. 

With an average of 4,000 Caturra, 7,000 Yellow Colombia, 1,000 Pink Bourbon, 800 Wush Wush, and 1,000 Geisha coffee trees spread across 3 hectares of land, Jorge is always striving to improve the quality of his coffee and that of his community.

Jorge’s journey in coffee began at 13 years old. His mother gave him the opportunity to work on the farm, and shortly thereafter he also found himself working as a bag handler at one of the local associations in town.

As he grew in experience, and learned everything he needed to know to run a coffee farm, he found himself inheriting part of his father’s farm, and bought part of his neighbor’s land, founding what is now known as Finca El Jardin.

Ever since 2016, when Jorge was introduced to specialty coffee, he has been experimenting with new ways to improve his cup quality. He developed his own fermentation and drying process which, as always, starts with a very strict selection of coffee cherries during harvest season.